Nirali Patel is Registered Physical Therapist (RPT). Health Plus is one of four of Nirali’s practices. She also owns Health First Rehab (North Brunswick), Montclair Rehab (Montclair) and Drieser Physical Therapy (Co-op City, Bronx, NY). They have been provide one-on-one personalize physical therapy to their patient.
As an established business in the Edison, the center was not reaching its entire customer base in Edison, NJ due to the lack of an online presence. Improved organic visibility was the primary goal with targeted keyword ranking improvements.
The work started in July 2017 with a monthly SEO retainer. We initially set out to improve the website by creating new custom blog pages, full of rich content to help the search engines understanding of the products and services provided. Small amounts of link building also began to help increase domain authority.
Throughout 2017 and into 2018 increases in organic traffic were seen as rankings improved and as a result there was a direct lift in phone and online enquiries.
As company lead generation and sales increased monthly, more time and budget was allocated to push the SEO further.
